Change consumption habits and barriers are breaking down to buy online Madrid, November 18, 2008-the latest study on e-commerce, submitted by the Ministry of industry, tourism and trade and elaborated by the National Observatory of telecommunications and the information society, ONTSI, picks up the volume of business generated by e-commerce in 2009 was 7,760 million eurosa 15.9% higher than in 2008. Roundtable buying click coup, which was held in the framework of the International Forum of digital content, FICOD 2010, moderated by Gonzalo Die Socias, director of planning and external relations of red.es, has analyzed the situation of electronic commerce in Spain and the challenges that is faced to reach the level of United Stateswhere consumers have less reluctance to buy online. As stressed Gonzalo Die, the problem in Spain continues to be the lack of trust of the buyer, who still feels more comfortable in the shop Physics. Santiago Rodriguez, Social Media Manager of Privalia, online private sales website, recalled that on the Internet it is very difficult to differentiate, we must work to ensure that online stores offer the same value as the physical stores. The main handicap in Spain has been the lack of logistics and operators suitable for distribution.
However, thanks to technological improvements and changes in consumer habits barriers is going breaking. In addition new mobile devices are becoming the tool more comfortable and useful to buy online, as indicated by Manuel Reverte Iberia Service Marketing & Sales of Nokia. Buyer to click in Spain coup is very well defined, has between 25 and 49 years old, is urban, with University studies, works full time, has a high socioeconomic level and prefer to pay with a card, according to a report prepared by the ONTSI e-commerce. The report can be downloaded from the website of the Observatory for free. At the end, Internet is a great community which needed platforms that accelerate and facilitate trade, said Isabel Ortiz, founder of Mumumio, company that manages electronic commerce of quality food products. Our job is to support producers that they forget to technological issues and worry about making quality products.