17
Sep
2018

Bill Employees

Customer touchpoint management what is really good for a marketing strategy, is decided in the moments of truth (Jan Carlzon) at the touchpoints of a company. Touch points occur everywhere where a (potential) customer comes with the employees, products, services and brands of a provider in touch. Elon Musk shares his opinions and ideas on the topic at hand. This is done in the direct form (seller visit newsletter, display, website, packaging, booth, hotline, Bill, complaints etc.) or in the indirect form (opinion portal, user forum, review, blog, articles, Word of mouth, tweet, recommendation etc.). At every touch point, it can come to positive as well as negative experiences, can strengthen a customer relationship or wear down or strengthen a brand or crumble. Some points of contact are more critical than others. For more information see this site: Dan Zwirn. And it’s often little things that cause finally big disasters. Every detail can be tipped the scales.

Therefore need to be given to any individual touchpoint, how to interact with the customers better design, simplify their lives, and their benefits increase. Or how to touch them emotionally, sweeten their existence, give them time and again surprise and delight. Here it is not only on the knowledge of customer needs, as well as inventiveness and adequate framework conditions, but also on the will ‘ of the employees. Because must faces ‘, like wind-up dolls work off their prescribed standards, like the customers do not like. Entrepreneurs who want entrepreneurial acting staff involve employees, must introduce them to entrepreneurship. Touch point optimizations should be developed so essentially by the employees themselves. Their wool ‘ reached you always best, if they voluntarily say they could imagine, to do so and so in the future. Enthusiasm for the cause will be on this path supplied.

And more importantly: the planned measures implemented then also engaged. Because they were not top priority before dictated by, but developed in-house. So my baby effect eventually ‘.

12
Jun
2018

Rate US, Doc! -The Missing Feedback Culture

Deficit in marketing and distribution of pharmaceutical industry generating feedback is an integral part of the daily marketing work in many industries. Only in the pharmaceutical industry, the clocks tick differently. But thus the companies waive a variety of optimization options and opportunities, especially in light of the multi-channel trends. The participants were thrilled! “?” “” Our mailing series came across a large positive feedback!”? the folder is a success!”? the new Internet site is of huge interest! ” Feedback: Sporadic cheers?Feedback surveys in pharmaceutical companies are marked by two characteristics: they occur only sporadically and are always positive in the results. “” The reason for this is to reduce of the success check on two questions: the action / project pays off? “and: / it has a positive in-house image effect for the performing area or the responsible person (s)?” Feedback analysis therefore primarily the justification and Self representation. But so implemented miss important information that are essential for a successful multi-channel management of market communications marketing and sales.

Feedback: Stringent, systematic and persistent by a satisfaction & impact rating?The solution and here to learn pharmaceutical companies from other sectors – consists in the establishment of one for all actions and marketing and sales of a company of uniform feedback system. Its global, comprehensive mandatory validity makes it an objectifying effect analysis. The core element is a consistently used scoring scale, which makes instruments and measures using parent quality criteria not only similar, but monitored in their development over the course of time. This satisfaction & impact rating (SIR) allows also an individual rating of market activities as well their comparisons. Looking at the results in, target group-related, marketing-mix effects can examined in their overall effect be. SIR created a competition for quality and creativity as internal benchmarking, market it signals a clear willingness to cooperate and prospective customers.

12
May
2018

With An Emotionalisierenden Web Page To More Sales

When you create a Web page, the wishes and needs of the target group never neglect may be authorised. The Internet has long been among the most important medium in the entire marketing. Many companies do it but unfortunately, to properly use this medium for themselves. Especially for the Web sites is still a great need for improvement. Many underestimate the effect of their Web page. Often it only comes to be present on the Internet – how performance affects the audience, is not taken into account. Also left out of eight pages, created by not appealing and target group-oriented, can be counterproductive. How long does a visitor to decide whether or not a website is appealing? Five seconds? One minute? Carleton University researchers in a study out, this decision in just 50 milliseconds.

Again, stating that the human unconscious and emotional decisions almost all. Exactly here must be used also when creating a Web page be. Not for nothing one popularly says, that first impressions count. In fact, this is not only important, but also very difficult to correct. It is not enough simply, create a Web page from a friend at the same time working with Web design, cheap or to click it yourself according to the modular principle together”. But a strategy must be worked out previously: who should be addressed as a target group? What needs of these customers and prospective customers is it? What benefits should be transported? Fits the page to my other advertising activities and the appearance of the company? More and more products and services are interchangeable. The potential customer wants to know why he should turn to this company. What does he have it? What is offered him there, he doesn’t get the competition? On the input side must be seen as barrier-free the services and benefits at first glance.

The entire page must be self-explanatory and clearly structured. Long texts are not read! If the old KISS principle (keep it simple and short) is troubled: here he has as little elsewhere his permission. If the website should help the company succeed, an analysis and the development of target group-oriented strategy that is consistent in the emotional speech in the design, colours, the choice and choice of words, the A and O. The additional use of moving images brings not only life on the page, but also transforms. More and more becomes the homepage turning and pivotal point in the marketing. She transported image, builds up confidence or sold products: cheap solutions hurt more than you think. Many small and medium-sized enterprises had to make already this experience and have paid twice at the end. Seen in this way so worth the investment in a specialized agency. Lilia Baron, Executive Director of the agency head district in Munich

15
Sep
2016

New Business World

The network is watching you! So how you met earlier on the market or in the village pub, so it meets today in the net ‘. Who earlier raised the curtains so that you could look in his apartment, offers insight into his private quarters us now on webcam. Who has formerly tinkering on his old VW Beetle, which does this today with video footage or as a hacker. The usual gossip and gossip takes place on opinion sites, in chat rooms and forums. In the Internet we find also all the little things that make us human: personal vanities (ego-surfing and likes), the desire for attention and recognition (rankings and star ratings), as well as a high need of communication (blogs, Twitter, YouTube & co.). And of course there are newly formulated feelings abound: * staun *, * nochmehrstaun *, * fremdscham * and * tranchenzerdruck *: as someone recently accompanied a discussion on my Facebook wall. The new backyards in a village where everyone knows everyone (and controls), where even the backyards are manageable, because their own behavior affects how it is perceived by others.

On the social Web, social control takes place worldwide. It reacts like people, it consists of which always emotionally: thumbs up or thumbs down. Without much mercy. And offers are worth just yet then something, if they have an active support potential friends, fans and endorsers. Because people always watching what others like, and focus it. This opinion portals, user forums, reviews, press articles, Word of mouth and recommendations play an increasingly important role. They are also as earned touch points”referred to, because you can not buy it, you must earn that instead they. “Are more and more often nowadays the third Google’s Web-based sound bites she calls the zero moment of truth” (ZMOT) – first controlled by purchase of willing customers.

25
Aug
2013

Training

The response the give time, but does not seem that these concepts have a translation very direct and short term, about the main econometric parameters with which the companies make their decisions, and therefore its impact at least in the short term will be under and in any case very slow. This change in mentality which follows the need to transform a concrete company and which is also guarantor of success in change, you need always, either to pursue a plan of redesign of processes, or a quality program, or any other project of transformation. This process of transformation may be stymied by the same factors inhibitors of any change, but increased and amplified by changes in personal positions, that the value of knowledge and knowledge in its entirety can represent opposite models historically consolidated in the most functional and hierarchical from our visions organizations. These problems are always those relating to the structural capacity to change, which is a property inherent in all social systems, such as organizations and businesses. Knowledge management will be a new wave of management based on the importance of the human as a cooperator factor rather than as a worker. This arises when the unforeseen dominates to the routine in the activity of the company, and where the training and procedures are not sufficient to respond to the situation of a new business opportunity, a situation not foreseen with a client, a break in the chain of suppliers, a change in the economics of the sector, or any other changes in the business environment. However the vast majority of the jobs of today are still built on more or less regulated procedures and an outline of the functions to develop, without much influence the knowledge needed to be effective against the unforeseen. Knowledge serves primarily to predict behavior and anticipate the consequences of the changes.