The Entrepreneur

Equivalenza Refan, chain perfumeries of white label, proves to be a suitable business concept for any entrepreneur has the ability to cope with the economic crisis. And it is that its pace of openings throughout the country is such that the central is becoming closer to meet its forecast of reaching a hundred establishments open to the public. Thus, at 15 inaugurated franchises last summer months must add other 8 who have opened its doors from September, which reaches a total of stores to round the fifty, after less than 10 months since give start the expansion of the Ensign. The distribution of these eight new franchises Equivalenza Refan is distributed in the provinces of Barcelona, Tarragona, Madrid, Badajoz, Huelva and Cantabria. More specifically the populations that receive a chain shop are Igualada (calle Santa Caterina, 35), Arenys de Mar (calle Josep Maria Miquel i Verges, 1), Terrassa (calle Consell de cent, 72), Reus (calle Major, 19), Alcala de Henares (Guadalajara, 7 Avenue), Zafra (street of the big fountain, 3), Huelva (street Berdigon, 48) and Castro Urdiales (street of the Ardigales, 17). That total added more than 700,000 potential customers, who already benefit from features that make it unique to this chain of perfumeries.

And it is not surprising, because the business concept that Equivalenza Refan puts at the disposal of third parties is based on a range that reaches 150 perfumes of white mark on a store designed to achieve a triple customer loyalty, since although at the beginning it is a buy on impulse, then the quality and the price makes it a sale of loyalty. In addition, found also in stores other cosmetic products, articles for the bathroom and natural soaps of boutique, says Jaime Berdejo, general director of the company. And is that in all markets, consumption habits that are being imposed incide white markings or generic products, since the buyer Smart does not want to pay brand, but do so only for a product; that Yes, with a minimum of quality. The current consumer recognizes and appreciates the quality of a perfume and its price is 10 times lower in the market which the brand equivalent occurs if a loyalty. In addition, each day large chains offer brands white high quality, very similar to the original, often made by the same manufacturers who come to the consumer up to 50% cheaper. MORE information: Signature Refan Bulgaria was created in 1991 as a family company dedicated to the Commerce of imported perfumes and cosmetics. Later it develops and deploys, little by little, creating their own technological development links and developing a production of perfumery, cosmetics, bath products and natural soaps of boutique.

Over the past years the company imposes on the Bulgarian and international market with its own trade mark, and with this name offers its production in Bulgaria, rest of Europe, Africa and Asia. The Refan Equivalenza SL Spanish society has signed a contract with representatives of Refan Bulgaria to develop exclusive perfumery of equivalence with the brand Equivalenza Refan, through a network of shops and specialized kiosks. Equivalenza also offers to its stores and kiosks the complete catalog of his partner Refan products, which complement the offer.