After ten books focused Alexander Gluck again more on magazines for years is on the media market a dynamic selection and concentration process to watch. Constantly appear new magazines on the market, at the same time, many adjust their appearance. Editorial concepts are abandoned after a short trial period. Magazine publishers face thereby also an ever-increasing competition from blogs and topic forums. Market-strategic considerations then repeatedly lead to the decision to expand the area of the Anzeigeakquise and at the same time neglecting the journalistic quality.
Instead of competent content was mentioned only “Content”, as though the editorial pages of a magazine are just filler foam, then packaging is with much ad space. Each thrust of the media crisis since the year 2000 is always reflected in a weakening of editorial competence: freelancers were less commissioned work the full-time editors in addition imposed on, reduced also the number of the “parties”. In some cases not the Firmenschliesslung settled also by avert, which even those lost their jobs which had previously successfully delineated up to freelancers. This was and is the most cost-effective source of good contributions of freelancers. He has a very good access to relevant topics and important trends, he researched independently and competently, he writes done through produced contributions, which must be fitted only in layout. This give freelancers the solid editorial team every day the opportunity to concentrate on industry trends and future trends and to respond to new developments in the short term. Not to forget: free employee carries not only all fiscal and technical burden alone, but also the risks of its business activities.
He provides a lot of services still without that he receives fees for this. He will be paid as a rule only If he has delivered, and if the work meets the expectations (in some cases not even then). Excellence at transparent prices, and without risk for the principal that should make the free staff for each journal a very interesting option, especially as he precisely there can be used, where the work is.