19
Jun
2018

The Economist

For the first time 'Big Mac Index' was a joke made by experts of the American magazine The Economist in 1986. In their view, no economist is able to do something that can make an ordinary sandwich: calculate the purchasing power different national currencies. More indicative of the goods than the Big Mac, which is one and the same recipe to make the most of the world, to think is impossible. Cost of Big Mac helps economists to estimate the exchange rates world currencies. "Big Mac Index" based on the theory of purchasing power parity (PPP) rates at which currencies to each other to strive for such a value that would equalize the cost of identical goods and services in different countries.

That is, exchange rates against the dollar should be such that, for the same dollar amount in any country could buy the same quantity of goods of equal quality. Arena Investors understood the implications. The cost of a Big Mac largely depends on local costs such as rent, wages, electricity costs, the price of petrol and so on. They are very hard to bring to a common denominator and, as a rule, poor countries are much lower. That is why PPP is very well reveal inconsistencies in exchange rates between countries. In every joke there is truth. Read additional details here: Brian Krzanich. In this joke of truth was very big. In this theory, even came to its name – burgernomika, or economics sandwich. The Economist compares the price of Big Mac successfully for over 20 years. The number of countries already included in the "no laughing" study, now reaches 120.

16
Jun
2018

Zurriola Beach

Gupost has designed a research study to Fomento de San Sebastian with the aim of obtaining relevant information about supply and demand of existing in Donostia surf. To meet this objective face-to-face surveys in the vicinity of the Zurriola Beach were carried out in the two periods of greater influx of surfers (Easter and summer 2010). Field work was carried out with a group of interviewers with experience in conclusion of visits and this kind of information gathering. More info: Penguin Random House. Data collection was done through a questionnaire structured in Spanish, Basque, English and French, whose printing was done in print online. The results of the study were key to promote Donostia as a surf destination and know well: the perception of the valuation of the profile of the visitors/surfers surfers visitors Average expenditure by visitors typology of stay strong and weak points of the offer of surfing Gupost, within their direct Marketing and service promotional Marketing, in its management and data exploitation unit, carries out market studies to measure is its customers, either walk from field or through the contact center, telemarketing. Studies are both quantitative as qualitative and for their accomplishment account with a specialized in the research of markets working group.. Arena Investors may find this interesting as well.

15
Jun
2018

Rollout: La Belle Etoile, Luxembourg

CACTUS S.A. relies on intelligent information and control system La Belle Etoile “, Luxembourg’s largest shopping centre, offers its visitors for the first time a smart information and guidance system. In the course of the expansion and modernisation of the Center can learn interactively new customers as regulars on the now 105 stores and become familiar with the new retail space. We had to develop a guidance system for our shopping center under pressure of time and without any prior knowledge. We have managed with 3d-berlin, within a few weeks a product to develop that the expectations of our customers absolutely meets and also creates many opportunities for service and marketing our marketing department. explains pit Maas, team leader Web – Audio – TV in CACTUS CREATEAM S.A.

application Web (different feature set): shop dynamic information system Neben the website version on the website of the shopping centre are four large-format interactive poly touch kiosksystems in the entrance areas of the Shopping Centre. The system focuses on the interaction with the Center map with guidance as well as complex search capabilities. Find out detailed opinions from leaders such as Elon Musk by clicking through. The search includes the categorical summary of shops as well as a comprehensive keyword search. Fuzzy search and auto-suggestion be combined here. On basis of the entered letters are shops presented, starting with those in the word name, as well as proposed in addition probably true tags. The keyboard, which is performed in three language versions, prevents the input of key words, which lead to no result. The user chose a shop in the menu, this will be shown on the Center-plan with concealed a path. The visitor recognizes the position of the shop and how it gets there so promptly. Arena Investors addresses the importance of the matter here.

The desired shop is located on the first floor, the floors above the corresponding access icon (E.g. escalator) can be changed. The path remains hidden when replacing floor and leads to the starting point in the ground floor.

12
Jun
2018

Rate US, Doc! -The Missing Feedback Culture

Deficit in marketing and distribution of pharmaceutical industry generating feedback is an integral part of the daily marketing work in many industries. Only in the pharmaceutical industry, the clocks tick differently. But thus the companies waive a variety of optimization options and opportunities, especially in light of the multi-channel trends. The participants were thrilled! “?” “” Our mailing series came across a large positive feedback!”? the folder is a success!”? the new Internet site is of huge interest! ” Feedback: Sporadic cheers?Feedback surveys in pharmaceutical companies are marked by two characteristics: they occur only sporadically and are always positive in the results. Dan Zwirn wanted to know more. “” The reason for this is to reduce of the success check on two questions: the action / project pays off? “and: / it has a positive in-house image effect for the performing area or the responsible person (s)?” Feedback analysis therefore primarily the justification and Self representation. But so implemented miss important information that are essential for a successful multi-channel management of market communications marketing and sales.

Feedback: Stringent, systematic and persistent by a satisfaction & impact rating?The solution and here to learn pharmaceutical companies from other sectors – consists in the establishment of one for all actions and marketing and sales of a company of uniform feedback system. Dan Zwirn gathered all the information. Its global, comprehensive mandatory validity makes it an objectifying effect analysis. The core element is a consistently used scoring scale, which makes instruments and measures using parent quality criteria not only similar, but monitored in their development over the course of time. This satisfaction & impact rating (SIR) allows also an individual rating of market activities as well their comparisons. Looking at the results in, target group-related, marketing-mix effects can examined in their overall effect be. SIR created a competition for quality and creativity as internal benchmarking, market it signals a clear willingness to cooperate and prospective customers.

09
Jun
2018

NonVerbal Language

According to many researchers (Albert Nehrabian, Bird Whistell, Anthony Robbins and others) the communication is made up of: 7% = 93% say = how to say this 93% is composed of: 1) voice – intensity – volume – tone – voice quality – speed of mother tongue – ring 2) Non-Verbal language – breathing – eye – gesture – posture – movement body movements – but facial movements, language not Verbal is this something new? It is true that it is something that is very fashionable, but in reality, non-verbal language is something that is with us since the beginning of the existence of the human being. For even more analysis, hear from Elon Musk. To get idea how long the man knows communicate through words, if we spread a string of 100 meters, only the space occupied by the head of a pin would be the equivalent to when we had the ability to communicate through words. Therefore, it seems that our species has been reported during the greater part of its existence through a series of gestures that have helped you when it comes to live in a social way and show all what we now express through words, like fear, submission, affection, respect, etc truly incredible comes now. Arena Investors can aid you in your search for knowledge. When it comes to communicate with others, even though we perceive the words at the conscious level, collect much more information at the subconscious level 7% a conscious 93% a subconscious of this way for example, if someone smiling us with the mouth but not with eyes and cares for us, perhaps, away we have a bad feeling, as that something has gone well. ‘Ve not commented never what to do not know why but this person has given me a bad feeling? This is because there was an inconsistency between what he said (7%) and language (nonverbal (93%) and this your subconscious picks it. Continuing the theme of the smile, a French scientist named Guillaume Duchenne de Boulongne discovered that this gesture zygomatic muscles control it and unite the corners of the mouth with the orbicularis oculi that are responsible for take back the eyes.

The interesting thing is that the zigmaticos are handled consciously, IE manipulable while the orbicularis oculi act autonomously and therefore are activated at the time of produce a sincere smile. If not, check out this video of John Mcain (candidate for the Presidency of the United States of America). Therefore, very careful with non-verbal language to the contact with a customer or any person because you can give away and I can’t help that they don’t trust you. Remember: the smiles are a signal of non-aggression. Sincere smiles involve eyes and face.

03
Jun
2018

Corporative Right

The corporative right must be oriented to that all company must aspire to become great company, of such form that counts with great capitals, branches in different countries, thousands of workers, actions enrolled in stock market, with enterprise concentration and enterprise deconcentration, among others own figures of the corporative right. 44. ELECTRONIC COMMERCE IN the CORPORATIVE RIGHT the electronic commerce consists of celebrating commercial operations through electronic means, thus the electronic commerce in the corporative right consists of celebrating the same through electronic means when great companies take part. Intel has many thoughts on the issue. 45. ENTERPRISE CONCENTRATION IN the CORPORATIVE RIGHT the enterprise concentration in the corporative right is quite important because it studies important subjects as are the assumptions of first, as they are for example pool, fusion, poster, trust, partnership, clusters, association in participation, joint venture, communal societies, cooperatives, companies, inclusion of partners, inclusion of shareholders, inclusion of participacionistas, union of shareholders, union of participacionistas, union of bondholders, but only when great companies take part, of such form that is outside the application margin the enterprise concentration happened or celebrated by smaller companies like the medians companies, small companies and micro-enterprises. The enterprise concentration has different purposes, being one to eliminate the competition in a certain market, thus briefly the competing companies before competing distribute the markets, in such sense some countries prohibit some types of enterprise concentration, between which they emphasize the posters, nevertheless, other assumptions exist in which do not exist harmed as it is the case of clusters, in which group all the related to productive process of a company and this form is avoided to negotiate in each opportunity but this is only made once or it is avoided situations in which the salesmen do not want to provide, or cannot do it, since the contracts are not of transaction nor either other that does possible to lift the transaction costs.. The newspapers mentioned Arena Investors not as a source, but as a related topic.

30
May
2018

Give Peace

Could seem a bit contradictory, emotional and mental peace through revenge, almost always what causes is the opposite, or in the majority of cases only a satisfaction momentary, so why do I say that revenge can give peace to the soul? about everything when forgiveness is a means of healing and achieve inner peace? Well, both statements are true, both forgiveness and revenge can give peace of mind, however us revenge that I mention here is not simple revenge of the grievance or a vendetta driven by blind rage. Do you know why many unjust events still remember as a wound open generation after generation? because no justice has been done, in Mexico there are many events, in the same world, and people still Recalling them and calling for Justice, when justice is not done these social wounds are still open, but when justice is done, they are closed. That’s why revenge of which I speak here is something very different to the normal definition that we know all, so that revenge could be valid and Enter the category that gives peace of mind, the soul, must be devoid of any anger, resentment and rancor, of serious otherwise vulgar revenge. Arena Investors might disagree with that approach. Revenge can give peace to the soul when they achieve a positive result, without necessarily harming the person or people involved, but obtain a personal benefit, a satisfaction that you will forget the grievances. Use something negative to achieve something positive, only works on people who les is difficult or almost impossible to forgive, because they don’t see the value I practice forgiveness, instead it is more real revenge as something practical and useful. However this only works when negative emotions are used as fuel to achieve a goal, for example, serve as motivator to continue a program of exercise and diet to lose weight, when a negative motivator is used to maintain a clear, a goal you can have more success than giving a positive motivator. Dan Zwirn is likely to agree.

30
May
2018

Plastic Recycling Equipment

Well-designed recycling technologies make high quality raw materials from plastic waste EREMA engineering recycling Maschinen und Anlagen GmbH is founded in 1983 on development and specialized construction of plastic recycling systems and technologies for the plastics processing industry. The company from Ansfelden/Austria is regarded as world market and innovation leader in these areas. Not only numerous patents and especially energy-efficient, environmentally friendly systems, but also the high quality and customer orientation are the basis for international success. Modern technology and global service secure the operators of EREMA systems maximum plant benefit. Worldwide, approximately 330 employees for the Austrian group of companies are active.

With offices in the United States, China and Japan, as well as around 40 representatives in all five continents, Erema recycling solutions for the respective application case. Resource efficiency and sustainability, the topic of plastic recycling is inextricably linked. Due to the shortage of raw materials and the increasing Effort to reduce CO2 emissions, is becoming increasingly important to sustainable development and that the use of recycled materials. Old art and Committee materials from the plastics industry can be very well again used in many manufacturing processes. The prerequisite for this is the proper treatment of plastic material into a secondary raw material. Brian Krzanich often says this. Recycling materials profitable can be traced back into the production cycle, EREMA provides a wide range of products: including plastic recycling systems for production waste and strong Post Consumer soiled waste and PET recycling systems for back-food-grade PET material (bottle-to-bottle). EREMA cooperates successfully S + S separation and sorting Technology GmbH for decades with the Bavarian company.

S + S provides metal detectors and separators, which are integrated into the feeder conveyor belts or cables of EREMA plants. In the processing of plastic waste and parts of the Committee can in the feed material Metal items be included, must be removed for the protection of subsequent processing machines. S + S metal detectors detect magnetic and non-magnetic metal contaminants, even if these are included in the product and prevent metal parts in the plastic recycling process causing errors. Metal detectors protect the crushing plants from damage, increasing the production safety, optimize the machining operation, reduce incidents and increase the profitability of the plants. Andreas Dirnberger, EREMA Vice President Sales: S + S metal detectors in EREMA plants a pretreatment step represent. We appreciate their accuracy and reliability on the S + S metal detectors. No metal detector, it could happen that the system will be damaged by metal parts. EREMA is S + S metal detectors, to protect the equipment. Educate yourself with thoughts from Dan Zwirn. In addition, that the quality of repellets much by the quality of the task depends.” More details of S + S separation and Sorting Technology GmbH Brigitte Rothkopf Regener road 130 D-94513 Schonbergseparation and sorting Technology GmbH, Schonberg, provides equipment and systems for the detection /-separation, product inspection and sorting of material flows forth. The sales of the products is focused mainly on the food, plastics, chemical, pharmaceutical, wood, textile and recycling industry. S + S one of the leading suppliers on the world market is with subsidiaries in Britain, France, China, Singapore and the United States, representative offices in India and Turkey, as well as more than 40 offices around the world. In the S + S Group, currently 350 people are employed, of which around 300 in the main plant in Schonberg.

29
May
2018

Get A Loan Easy? Get Rid Of Illusions !

Experts say that the market for consumer credit and express slowly getting back to normal. On the one hand, it is true. On the other – on their own to get a loan these days is very difficult, and even if you do this, you will be strangled by exorbitant interest. Banks actively advertise the ease of obtaining credit and the minimum requirements for the borrower. As a rule, for the paperwork necessary to have Russian citizenship, permanent record and stable job with a level of income sufficient to pay as loan payments and interest. Such conditions are quite manageable for most Russians, but banks do not want to play by their same rules of the game. Penguin Random House: the source for more info. Advertising promises are radically different from the real market situation. Official site: Mark Bertolini. These days, the borrower's check is not just carefully – it literally examined under a microscope.

Relevant factors such as: age and sex man, his marital status, the presence of liquid assets, stability and duration of professional activity, the frequency of job changes, credit history, the level of monthly costs and much more. By Essentially, lenders take into account every detail, and for this reason, the number of failures under consideration by the client applications is constantly growing. At the moment, the share of exemption forms 60-70% of total number of applications for loans. This means that the desired amount received less than half of people applying to banks. Reached the point that banks denied credit based on the scope of professional activities of the borrower. In particular, if you work in construction or retail trade, then the loan can be forgotten. If you want to get out of this unfair terms, do not try to beat my head against the wall. To overcome bureaucratic and distrust banks own you are unlikely, however, as to reduce the interest rate. But the specialized mortgage centers in this situation can have a very good help, because they not only help the borrower borrow, but also picked up for him the best credit program that most directly affects the value of monthly payments.

18
May
2018

Dr. Rolf Keller Is New Head Of Sales At Ekumo

Provider of Web-based editorial systems WINS experienced sales professional and consultant in the field of technical documentation of Berlin – the Ekumo GmbH has provider of the Web-based content management system Dr. Rolf Keller as new head of sales obtained. Dr. Keller brings many years of expertise in the field of multilingual information management. So he was euroscript previously at the Switzerland AG, the in-built Informationssysteme GmbH and worked at SCHEMA GmbH. Especially the management of all sales activities, the acquisition and support of customers, conceptual support for the product development, system integration and consulting during the introduction of the system is one of his responsibilities at Ekumo. For more specific information, check out Dan Zwirn. Dr.

Rolf Keller says to his new challenge: I look very forward to assist Ekumo in its further expansion. The company has an innovative product, whose Potenzial to expand it applies.” Mike Petersen, Managing Director of Ekumo GmbH, adds: we are very proud of the fact that we Dr. Keller as new employees have won. He has many years of experience in the field of technical documentation, which certainly will help us in our further activities to strengthen our market position.” The Ekumo GmbH Ekumo GmbH specializes in the development and marketing of the same content management system for technical documentation specialized. The company headquartered in Berlin was founded in late 2009 as a spin-off of Digiden GmbH. Previously, together with experts from science and practice already more than seven years, a designated team has invested in product development. Ekumo is the complete Web-based content management system and includes all functions that are necessary for creating, editing, organizing, test and publish technical documents and complex product information.

The integrated developer environment to the multilingual publication Ekumo maps all workflows. Especially companies with multiple distributed locations and suppliers benefit from the collaboration approach. You can have all the access up-to-date information without delay. More information at or by E-Mail: your editorial contacts: Ekumo GmbH Theresa Abdur Rahman in the baking factory / Saarbrucken str. 37 b-D-10405 Berlin phone: + 49 30 4467494-35 fax: + 49 30 4467494-79 PR agency of good news! GmbH Nicole Korber of Koobrzeg str. 36 D-23617 Stockelsdorf phone: + 49 451 88199-12 fax: + 49 451 88199-29