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Will Wege

Therefore the question whether these tasks in marketing include arises. Trend sleepy part 2 also the speed of responses on questions about social media is often not what imagines the customer if he chooses this channel. It’s believed that Mark Bertolini sees a great future in this idea. The requirements for timely reactions are not observed, it is inevitably to customer dissatisfaction, reputation damage and ultimately to lost sales opportunities. To avoid this, a quick and effective response is essential. The key to the success is in the implementation of modern best practice methods and the use of highly qualified employees of who can clarify the most complex questions about the communication channel, the consumer has chosen. Such reasonable behavior helps to increase sales, because often cross – or up-selling opportunities arise. It is problematic with bending and breaking especially when a provider quickly reacts, it but attempts to guide the consumer to further communicate to anything other than the selected channel. Above all, consumers who prefer a social communication channel, particularly sensitive in such media disruption.

In many companies this is however common practice: due to outdated or ill-conceived processes company forward often their customers on legacy voice channels such as fixed-line telephony, to continue the interaction there. But, so they start to record consumer enquiries and comments online, though, do not manage to fully unwind the complete solution of the problem within the social media. Would the consumer but call a traditional hotline want, they would have done it! To increase, or to ensure the satisfaction so, the use of their chosen mode of interaction should never be denied the customers. Any company that wants to succeed in the world of social media, must be able to offer a solution through the channel that the customer wishes. Where a Will Wege zum Gluck although many concerns, which brings to the consumer via social media channels, not really suitable, there also have to be processed, a forced redirect to old voice channels is not necessary.


Communications Department

As a rule of thumb: 7 to 8 on the homepage should refer in the first 10 hits on Google. In addition, the company must in Communities be networked and deal with the questions she is as present on the social media platforms and whether it succeeds there, to reach their target groups. This trend to digital networking is irreversible and will radically change the activities of PR and communication departments. The eternal struggle: internal Department or external advice? To ensure the relevance and the importance of public relations and communications departments within the company, employees from the departments have to make visible their performance against the management. The competence and the need for this Department in terms of issues and crisis management, as well as in the field of value-added communications support among its core tasks of brand and product communication. At the same time it arrives on the correct classification of the Department within the company: Ideally the corporate communications or the press office as a Department directly at management or Board of Directors is located and not within the marketing department. The question for internal or external communication Department represents no alternative: the larger the company, the necessary is a strong, independently organized Communications Department. She must be capable of independent action, should recommendations introduce the corporate management in decision-making and advise the Board members in terms of communicative strategy of the company.

Nevertheless, it is important to obtain outside expertise, to challenge each other: an external agency is at the same time extended desktop as also innovator, who develop new opportunities and helps to enforce. Can anyone successfully communicate? Each communication Department must prove himself for it. To measure the success of PR measures, is to answer a variety of questions. But above all: How present is the company in the desired target group measured in the form of qualified contact opportunities? In what form does that image and reputation? To what extent it raises money value behavior among the stakeholder groups? To the Answering these questions is one among other things want to observe, how many visitors to the company website to make orders or perform but also a customer survey, the information to consumer acceptance, recommendation rates and price sensitivity is.


Editorial Concepts

After ten books focused Alexander Gluck again more on magazines for years is on the media market a dynamic selection and concentration process to watch. Constantly appear new magazines on the market, at the same time, many adjust their appearance. Editorial concepts are abandoned after a short trial period. Magazine publishers face thereby also an ever-increasing competition from blogs and topic forums. Market-strategic considerations then repeatedly lead to the decision to expand the area of the Anzeigeakquise and at the same time neglecting the journalistic quality.

Instead of competent content was mentioned only “Content”, as though the editorial pages of a magazine are just filler foam, then packaging is with much ad space. Each thrust of the media crisis since the year 2000 is always reflected in a weakening of editorial competence: freelancers were less commissioned work the full-time editors in addition imposed on, reduced also the number of the “parties”. In some cases not the Firmenschliesslung settled also by avert, which even those lost their jobs which had previously successfully delineated up to freelancers. This was and is the most cost-effective source of good contributions of freelancers. He has a very good access to relevant topics and important trends, he researched independently and competently, he writes done through produced contributions, which must be fitted only in layout. This give freelancers the solid editorial team every day the opportunity to concentrate on industry trends and future trends and to respond to new developments in the short term. Not to forget: free employee carries not only all fiscal and technical burden alone, but also the risks of its business activities.

He provides a lot of services still without that he receives fees for this. He will be paid as a rule only If he has delivered, and if the work meets the expectations (in some cases not even then). Excellence at transparent prices, and without risk for the principal that should make the free staff for each journal a very interesting option, especially as he precisely there can be used, where the work is.